MTV News
Client: MTV
Platform: Nokia (WRT)
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Key features
- Live news content pulled into the app from the website
- Optimised for a younger audience worried about data charges
The brief
The MTV news-based website content is hugely popular with their audience. They wanted to make sure people with Nokias could stay up-to-date with the latest goings on while they were out and about.
The solution
We brought all the latest music news and celebrity gossip to the Nokia with an app that pulls in live feeds from the MTV website. This meant that they could receive the same content quicker and more easily than using the mobile internet. It’s optimised for mobile which means no scary data costs from data-heavy media like video - particularly relevant for a younger audience.
The outcome
This app is fully tested and working like a dream. It’s coming soon to the Ovi Store for a no doubt rigorous user-test by the MTV community and we’re looking forward to their response.
