What will life be like for a marketer 20 years from now? My view, in the words of the Busted song “…it’s the same world but they live underwater”. So much will have changed, but so much will be familiar.
The predominance of physical devices (phones and laptops) will reduce and will bring many new challenges to marketing and advertising. We will move around both physically and virtually in a cloud of our data. You may think I’m exaggerating but, the right doors will literally open for you, be that self-driving cars, airport lounges, bars or web services. You will only pay on use. Curation will be key, and a host of personal assistants will vie for your business based on how well they know you and your preferences.
Every TV, digital media or radio ad will be personal to your circumstances and you'll opt-in with your data because it will be far too annoying to be bombarded with generic advertising.
Oh and no more passwords. No more learning different systems - simple.
Much of the process of marketing and advertising will be automated, many of the things we are too lazy to do now, or that are too expensive, will be done by machines in one form or another. Your data may belong to you, but you will still overshare!