Apple and Google release new versions of their operating systems every year, with iOS 14 and Android 11 recently released. At the same time, new devices have been released including Apple’s iPhone 12 series and Google’s Pixel 5. In addition, low cost, Third-party Android devices continue to hit the market and we can’t forget about the huge portfolio of devices Android already has at its disposal.
App developers need to keep up with the latest in technology and ensure their apps work well on each new device and OS. Developers also need to keep up with older devices and ensure thorough testing has taken place, otherwise, this can lead to poor feedback on the app stores which in turn can negatively affect store rankings.
In terms of how this directly impacts ASO, does the new OS provide additional functionality your app can benefit from? Highlight it in the screenshots, videos and description. Does a newly released device have new dimensions? Test your store listing screenshots to ensure they look right in every size and try a test submission to ensure you don’t run into unforeseen obstacles.
Keeping both your app and your ASO up to date with the latest releases is essential if you want to keep up with your users and competitors.