Leeds Digital Festival 2020 — A practical guide to Innovation & Transformation part 1
“Innovate or die” has been my rallying call at the Leeds Digital Festival for many years and this year I’m going to reveal how to go one further – How to integrate innovation and digital transformation into the fabric of your organisation by helping to make it part of your culture.
At Bolser, our passion is to Make Digital Better
One of the ways we can make digital better is to innovate. I’m the son of a Mad inventor — my dad invented night storage heaters and underfloor heating. This idea was to use cheap night-time electricity to warm people’s homes, helping both the people and the electricity companies. He lived off his wits and ingenuity and was always looking at making things better.
The value of innovation is shared by the team at Bolser, we’ve been responsible for at least three world firsts including;
- Live stream video subtitles for Xbox.
- Application of Natural Language Artificial Intelligence in app store reviews for clients like Jet2 and McDonald’s
- Video serving on Mobile for Nokia
Why innovation and transformation are important
So, why do I say Innovate or Die… 20 years ago I worked for a business in Leeds – WWAV Rapp Collins, it turned over more than £20 million and employed around 120 people, sadly, they no longer exist.
Some of our clients were massive multi-million-pound brands known the world over, others were retailers who simply failed to notice the internet and others Mail order companies who thought they knew it all.
Some were local businesses who were ruined by international trade and tough customers.
No matter their size, they all failed to see the innovation and transformation was vitally important to their survival.
I believe that standing still is going backwards. And that's a lesson for us all.
Fast forward 20 years and we’re already seeing the same outcome. Companies that didn’t adapt to the current climate are beginning to fall. A reminder of why constant innovation is so important.
It's worthwhile to hear more from Jeff Bezos, in this case talking about Marketplace on Amazon:
“One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins.
Luck plays an outsized role in every endeavor, and I can assure you we’ve had a bountiful supply.
To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there.
We learned from our failures and stayed stubborn on the vision.”
Now that we know why innovation is important to survival, what do we do?
Find out in the concluding post; A practical guide to Innovation & Transformation Part 2.
Thanks for reading.