Much like my dad, I’m always on the lookout for new technologies and new approaches to problems, but instead of thinking about electricity I look at the problems we face in advertising and marketing. Back in the beginning, I knew the internet would be an amazing force, a complete shift from the old way of doing things, it was what I was looking for. I was hooked very early on, without realising the impact it would have on every single aspect of my life. As a business, we were able to completely change the products and services we were offering our clients and start offering marketing services via the web for some of the most innovative companies in the UK, and the world! Companies that could see the future and were bold enough to risk money on the internet and the freshly developing web.
"If you are not moving forward you are going backwards"
This has never been more true than today, when the pace of change is faster than ever before. I’ve said in presentations over the last few years “Innovate or Die”, which might seem a little over-dramatic but rings true when you look at why companies are failing.
There are more and more companies going bust because they are failing to innovate, failing to respond to new customer demands, and failing to change even in relatively straight forward areas like their digital marketing.
"Very few of the companies that were in the top 100 of the Stock Market in 1900 were there in 2000, and how many will be there still in 100 years time?"
If, as a business, you are simply maintaining the status quo you are moving towards your own demise! When you go out of business, no one will care! Take a look at the best up and coming companies, they are all ardent about innovation, disruption and change.
Companies like Netflix, Spotify, Uber and Amazon are all committed to the radical reinvention of themselves and the markets they operate in.