“Our original goal was to get 1 million children playing cricket - we have since reached our 4 millionth child. Bolser have helped us achieve this through their innovative digital marketing.”

Fabian Devlin, Head of Communications, Chance to Shine

The challenge

Building a digital presence that helps to get 1 million children playing cricket

Chance to Shine believes that cricket can help children build the skills and confidence needed for a healthy life, while developing personal and social wellbeing.

It’s goals were crystal clear: to vastly improve their digital footprint and help get 1 million children playing cricket.

This required delivering a website that engaged with schools and youth organisations, and created a platform to make it easy for individuals, trusts, charitable foundations and companies to support the work of the charity.

And as a charity they had an obligation to their funders to ensure that their activities were delivered in a cost-effective way.

What we did

Rebrand, website design, and an online donation platform

Our work for Chance to Shine included a major rebrand, ongoing web design and a brand new website build.

Our approach was always to start with the needs of the target audiences, which involved developing a detailed understanding of their needs and mapping user journeys for multiple personas and scenarios.

Over the years we added a number of significant features to the website, including the ability to accept online donations.

In addition to meeting security requirements, the website also needed to be highly scalable to handle peak traffic loads generated by featuring high profile cricketing ambassadors including Stephen Fry.