The Challenge

Creating a strategic CRO roadmap to boost lead generation

Garolla sought to build on their initial digital success by increasing the volume, quality and conversion of incoming leads. Our challenge was to implement an ongoing CRO strategy underpinned by robust data analysis, UX expertise, and iterative testing.

Our belief is simple but effective: continuous learning from real user behaviour leads to smarter digital decisions. Using analytics, heatmaps, and user journey mapping, we developed a rigorous approach to testing, designed to uncover conversion barriers and unlock opportunities.

What we did

Applying data-led UX testing to enhance the online sales journey

Our CRO specialists used A/B testing software to conduct comprehensive A/B testing across key pages. By closely analysing user journeys, we were able to identify friction points and build hypotheses to improve site performance.

From there, our UX team designed high-impact variations, each informed by behavioural insights. By methodically testing and measuring, we were able to roll out only the most effective changes - those proven to increase conversion through statistically significant results.

Monthly reporting kept Garolla fully aligned with the strategy and allowed us to collaboratively build a roadmap of conversion-focused enhancements to the site based on real user data.

The results

£6m in additional sales from data driven UX improvements

Now well into our programme of CRO testing, the results speak for themselves:

  • To date, £6m in additional sales have been directly attributed to the site changes resulting from this CRO programme.
  • A 25% increase in lead to survey conversion has been achieved through user journey optimisation, which included highlighting key product information earlier in the user journey.
  • Survey to sales conversion increased to 50%, following the optimisation changes to the ‘Book a Survey’ form.
  • Call to action refinement implemented after site-wide testing of call to action placement and copy led to higher engagement and better user response.

Continuous iteration through our ongoing A/B testing will ensure Garolla's website evolves based on evidence, not assumption. So far this approach has delivered returns beyond all expectations and provides a proven cost-effective way to validate and prioritise future site development.