"Bolser showed an exceptional level of insight and creativity and really understand the importance of diversity, inclusion and accessibility to our strategic objectives”

Colleen O’Brien, Chief Marketing Officer, M12

The challenge

Create a world-class website to attract high calibre investment prospects

The team at M12 wanted the new site to reflect their values of professionalism, approachability and inclusion, while showcasing their extensive and highly relevant content in an engaging and interactive way. This included:

  • 100+ portfolio companies
  • Profiles of the team of specialist advisors
  • A substantial archive of blogs and news features

What we did

Delivered a scalable website that exceeded all expectations

  • An in-depth discovery phase helped us understand M12’s challenges, priorities and future plans for the site.
  • We built the Drupal CMS  website on the Microsoft Azure cloud platform to ensure scalability and future proofing.
  • Our team designed a user-centric site structure and hierarchy to effectively organise the content and communicate key messages.
  • Content filters were implemented across the site, enabling users to easily access relevant information.
  • We seamlessly integrated dynamic 3rd party applications.
  • Our in-house SEO experts conducted keyword research, content optimisation and competitor analysis to ensure the site was fully optimised from the outset.
  • A customised Google Data Studio dashboard was set up to monitor site health and performance going forward.

The results 

Great Google scores and a 400% increase in new users

The brand-new website was launched on time and within budget. The design and functionality of the site exceeded all expectations and M12 were delighted with the huge increase in new users and great Google Lighthouse scores:

  • New users increased by over 400%
  • Social traffic increased by over 500%
  • 93/100 for SEO – following our comprehensive SEO work.
  • 100/100 for site build & security.
  • 98/100 and WCAG level AA for accessibility.
  • Achieved Microsoft’s gold standards for accessibility and compliance.