“Innovative, always thinking ahead of the curve, Bolser have specialist expertise and offer fresh ideas without being asked.”

Sue Helmont, Marketing Director, AIG Life

The challenge

Brand alignment and a better user experience

AIG Life’s new website needed to reflect the design standards of the global brand, showcase new products and integrate content from a legacy website.

Creating an improved mobile experience was a priority due to the increase in mobile usage in the business to business financial services market.

Other requirements included improved accessibility standards, simplifying the existing navigation and integration with a new easy-to-use CMS to facilitate maintenance by AIG Life’s marketing team.

What we did

Designed and built a fast, easy-to-maintain site using Episerver

Working closely with the team at AIG Life, we designed and built a modular website within the specified timescale and budget. Activities included:

  • Holding immersion sessions with brokers and customers to better understand user requirements
  • Preparing customer journey maps for each target audience
  • Benchmarking performance against competitors
  • Using the Episerver CMS platform to allow the AIG Life team to maintain content and respond quickly to new content opportunities
  • Delivering a consistent, unified, and professional look aligned with the global brand
  • Improving the user journey and navigation to allow users to access more relevant content in fewer clicks
  • Dramatically improving the mobile experience
  • Showcasing AIG’s culture, benefits, charity work and New Zealand All Blacks sponsorship.

"The quality of Bolser’s work is incredible and their methodology and approach to clients is second to none.  I would recommend Bolser without hesitation; they are a serious alternative to the large London agencies."

Marcus Evangelou, Senior Digital Optimisation Manager, AIG Life