“Bolser are great at bringing brands to life and have an unshakeable, no-nonsense delivery ethic: they always deliver, and at a cost that is much better value for money than larger or London-based agencies. Their work is always to the highest standards, and they are always willing to go above and beyond the brief.”

Will Harris, Chief Marketing Officer

The challenge

Meeting evolving commercial priorities

The key initial focus was to deliver a website that reflected the immense scale and ground-breaking quality of the development. New objectives were introduced over time, including meeting the needs of a growing audience that included homebuyers, commercial tenants, shoppers, and people wanting to attend one of the fabulous events hosted on the development.

What we did

Rolling programme of enhancements

After delivering the website, working closely with the team at Battersea, we planned and delivered a customisable CMS and a rolling programme of enhancements including:

  • Using journey mapping to improve navigation so different audiences can access content relevant to their specific needs within a few clicks
  • Enabling the team at Battersea to make changes instantly for an ‘always-on’ user experience
  • Seamlessly integrating with social media, events calendars, e-commerce and content filters to showcase the various aspects of the development: including residential sales, commercial leasing, retail, leisure and events
  • Introducing more interaction, bringing the development to life by showcasing the live experience of what visitors can expect and the energy of this incredible development
  • Delivering a design refresh to reflect updated brand guidelines
  • Improving page speed performance to deliver a better user experience
  • Analytics to identify and prioritise additional improvement opportunities.

The results

Faster website, improved conversions

The latest round of changes focused on improvements in UX design and performance and resulted in;

  • 80% increase in visitors to the contacts page
  • 22% increase in enquiries via the contact form
  • Google page speed leapt to 87/100 for mobile and 97/100 for desktop.