"Bolser have exceeded our expectations on every front. They really spent time understanding our vision and the needs of our users, working seamlessly with my team to build a beautiful, impactful website in record time. Overall they made the process so easy for us and are a joy to work with. Bolser are UX design specialists. They have helped us translate complex user journeys into intuitive, insight driven designs to convert more users"

Sam Bunis, Director of Brand, Marketing and Communications, Football Foundation

The challenge 

Deliver a seamless grant application experience

Our team were asked to design and build a new website and grant application portal that reflected the updated brand and made it easier for grassroots clubs to apply for funding.

Key priorities were to:

  • Reflect the new brand, positioning and strategy
  • Deliver an improved user experience
  • Increase the number of applications and organic visitors
  • Provide an easy-to-use CMS for updates
  • Be ready for launch within five months!

What we did

Designed and built a user-centric website

  • We kicked off the project with a discovery workshop with the charity’s key stakeholders and agreed a detailed plan of action.
  • Following extensive research our UX design team mapped out an intuitive user journey to direct users smoothly through the process.
  • Our developers built the site to integrate seamlessly with the redesigned grant application portal.
  • In depth keyword research together with a site and content audit ensured that the website was optimised for search.
  • The Drupal CMS was designed to enable the FF team to implement changes easily and quickly.

The results

Top scores across the board

The new website delivered a huge increase in grant applications plus significant improvements in performance, ease of use and accessibility.

  • 500% increase in grant applications
  • 300% increase in organic click-through rate
  • Ranking in positions 1-3 for 24 target keywords
  • Improved site performance, accessibility 98/100, SEO 100/100.

Looking ahead, the site design and the Drupal CMS provide a future-proof platform through which continual enhancements to content and performance can be implemented quickly and easily.