“They had thoroughly researched the market and understood the goals for our digital transformation. It was clear from the first presentation that Bolser were the right digital agency for us.”
Louis Johnson, Chief Marketing Officer, Garolla
The challenge
Generate more digital product sales and improve the quality of leads.
Garolla’s ambition is to become the number one consumer brand within the UK & Ireland garage door market.
The brief included:
- Reflect the new Garolla branding and reasons to choose them over the competition
- Showcase the full product range and highlight new products in a compelling way
- Add interactive elements to the sales process to increase page engagement
- Clearly articulate product benefits and price
- Make it search engine friendly to improve organic lead generation
- Improve all specific keyword search terms
- Future proof the website to allow for additional products, ranges and international expansion
- Enable integration with technological advances including augment reality (AR), artificial intelligence (AI) and machine learning
- Make it easy to find a local installer and book a visit
What we did
A new website and SEO strategy to dominate the UK garage door market
- Competitor digital asset audit covering UX, technology and search presence
- Best in class, enhanced user experience (UX) design
- Design system creation including digitisation of all new brand assets
- Optimised customer journey to create a frictionless lead generation process
- Custom built website that is fast for users, works well on any device, totally secure and enables easy integration with world-leading technology
- Full migration plan including SEO to ensure search presence was maintained with no sales downtime
- Dynamic content management system (CMS) built using the Strapi platform to create a user friendly interface that enables content to look amazing and work harder
- Ongoing SEO enhancement with specialised local search strategy across Google and Bing
- Conversion rate optimisation (CRO) program to fine tune lead generation and conversion metrics
The results
A full digital transformation – websites designed and built to the highest recognised standards.
Perfect Google Page Speed Insights and Lighthouse scores across both desktop and mobile.
100/100 Performance
100/100 Accessibility
100/100 Best Practices
100/100 SEO
Core Web Vitals – Pass
100 /100 AHrefs website health score - (leading SEO benchmarking tool)
Page 1 / Top 5 for all key Google sales keywords