By managing the quality of reviews we significantly increased the average rating for both apps, and continue to improve them on an ongoing basis.
For the Jet2.com app over 80% of invalid reviews were removed following our submission to Apple. As a result the app rating improved from 1 to 4 stars.
For the Jet2holidays app, 75% of invalid reviews were removed and the star rating shot up from 3 to 4 stars.
This resulted in the apps being ranked higher in the stores and consequently an increase in downloads - 38% on IOS & 53% on Android. Proving a statistically significant correlation between ranking and downloads.
We now monitor and moderate Jet2 app reviews on a continuous basis, highlighting issues, actioning responses and removing invalid reviews.