Building Battersea online: using social media to promote events and drive footfall
As an integral part of the Battersea Power Station Development team since building their iconic website in 2017, we were tasked with using social media to drive retail footfall and increase awareness of the development as one of London’s most exciting destinations.
As part of this strategy, Battersea launched The London Seafood Festival in 2018. The Festival returned to Battersea in 2019, with events that included celebrity chefs Vivek Singh and Asma Khan.
Our brief was to deliver the digital assets for the festival, including the website, and to drive awareness and signups using social media.
visitors/day to festival website
click through rate to ticketing site
low CPC for paid social
Using social media to promote the London Seafood Festival at Battersea Power Station
The redevelopment of Battersea Power Station is the UK’s largest ever real estate development and will include over 4,000 homes, 250 shops and restaurants, a new Underground station and tube line, and 18 acres of public parkland.
The development is becoming one of London’s most exciting destinations, and the London Seafood Festival is a flagship annual event.
The challenge was to design and build a festival website that met the high design standards of the development, and to use social media to drive awareness and ticket sales for the many events taking place during the festival.
Created the assets, delivered a successful campaign
Working closely with Battersea’s festival planning team, we:
- Designed and built a website that met high design standards and promoted the 25 events that took place during the five day festival
- Built a campaign strategy and plan
- Set up and managed organic social campaigns through Facebook, Instagram and Twitter
- Set up and managed paid social campaigns through Facebook and Instagram.
Massive impression numbers, high conversion rates
The organic campaigns had 120,000 impressions on Instagram and over 80,000 impressions on Facebook.
The paid campaigns generated over 1.5m impressions in total. The Facebook ‘follow’ campaign generated over 3,400 likes at an average cost of £0.36. The event campaigns generated nearly 15,000 clicks an average cost of £0.18.
Over a two week period, the festival site received over 33,000 sessions, 30% of which visited the ticketing pages.