“I was so impressed with the team at Bolser. They are easy to connect with over zoom and I felt they really understood our needs – and the time constraints! The designer and project manager were always available and responsive and I loved how they workshopped the logo design, taking us through the various decision trees that led to a couple of semi-final designs. Their turnaround was very quick and we loved the final design, colours and fonts."

Erika Shaffer, Director of Strategic Communications, Madrona

The challenge

New brand, new website, tight timescale

The IA 40 project is a completely new initiative so we needed to create the brand from scratch and design and launch the website on a tight timescale of only one month.

What we did

Research based branding, UX design, online promotion

  • Working collaboratively with the team at Madrona we designed the logo and branding using decision trees to narrow down the options.
  • The branding had to reflect the technical, cutting edge initiative and companies it represented, including logo, fonts and colours.
  • The logo design was used across all promotional assets including offline material, such as event collateral, brochures and swag.
  • The website was designed to the highest accessibility and best practice standards. The primary focus of the online media strategy was LinkedIn - specifically targeting new investment prospects in the intelligent application field and the industry press.
  • The online media campaign was designed to reflect the branding and appeal to the technical target audience.

The results

Great Google scores and press coverage

The team at Madrona loved the branding and design! Positive feedback was also received from across the industry, with numerous press articles featuring the initiative and results.

What’s more our focus on usability and site optimisation resulted in a top performing website. Take a look at the Google Lighthouse scores:

  • 97/100 for Site Performance
  • 96/100 for Accessibility
  • 92/100 for SEO