Designing the perfect app to keep grassroots football pitches match-fit
The FA, Premier League, Sport England and the UK government came together to help grassroots clubs get their pitches ready for the new season. A £10 million fund was made available through the Football Foundation charity, to help an estimated 4,000 clubs improve and maintain their pitches.
Bolser were appointed by the Football Foundation to review their new PitchPower app. The app had been developed to help clubs submit their pitch inspection reports to the Groundskeepers Management Association (GMA), so their experts could recommend the work required.
Our brief was to use our world-class user research and design expertise to optimise the user experience. Groundskeepers with varying levels of technical ability would be using the app to submit the reports, so an intuitive, seamless user journey was essential.