"Despite some really challenging timescales, Bolser hit every milestone we asked of them and then some more! They worked closely with us and our partners at the Premier League to understand exactly what it was that we both wanted, and then worked tirelessly to produce a new website that we were both delighted with. They were fantastic to work with”

John-Paul Considine, Head of Premier League Stadium Fund

The challenge

Brief to live in 3 weeks

An extremely quick turn round was required on this project as the website needed to be live to coincide with the press launch of the Stadium Fund. The Premier League wanted clubs to be able to apply for funding straight away, so we had just 3 weeks to complete the design, build, testing and tracking of the site.

What we did

Delivered a UX led, fully optimised site on time and on budget

  • User journey mapping helped to maximise visibility and usability
  • Full Drupal CMS site build to allow for instant content updates
  • The design reflected the Premier League brand guidelines and met AA accessibility standards
  • A direct link to the grant application portal ensured a seamless user experience
  • End to end tracking was setup to report on site traffic
  • Backlinks to the Premier League main site to improve search visibility

The results

Website live and kicking on launch day

We hit the tight 3 week deadline and delivered a fully functioning, on brand website in time for the Stadium Fund press launch. This meant clubs could apply for funding straight away, which was really important to our partners at the Premier League and they were delighted. Since launching the fund 3 months ago, thousands of users have accessed the site, just take a look at the website stats:

  • 7,000+ users visited the site
  • 12,000 sessions on the site
  • 20,000 page views
  • 1,200 clicks on the "get funding now button"