SONY - Ground-Breaking Augmented Reality Game explodes in over 100 countries
Sony challenged us to create and deliver a complete game concept that incorporated augmented reality, geolocation capability and integration with PlayStation Network.
target market penetration
Created a whole new game genre, with a ground-breaking virtual reality geo-location graffiti game
We worked with the Sony team to develop a world first virtual reality, geo location based game, which allowed players to compose graffiti tags and place them in the real world, challenging other players in the process.
Delivery of the complete game code and support of tens of thousands of concurrent players
In order to achieve an ultra-slick experience, we engineered the code in C++ so we could deliver a lightning fast game experience for every player. We also designed and built the back-end database holding all the player details, images of the tags they created, geolocation data (including orientation, height, and associated t@g values) and game rules. We mapped each and every tag and its location in the world. In version 2 of the game each of the 400,000 tags could be viewed in their actual location via Google Street View.
Global coverage, 33% target market penetration
Played in over 110 countries, with 400,000 tags placed as far north as Tromsø in Norway and as far south as Ushuaia in Argentina, it was a monumental hit, and was played by one third of all our target PlayStation users.