“The Bolser team is consistently very good; they produce high quality work, are efficient and quick. I value the way they always look to go beyond the brief and add value.”

Cameron L’Estrange, Digital and Technology, Taco Bell

The challenge

A high performing website optimised for local search

The challenge was to improve the customer journey and user experience and to build an optimised, scalable website to anticipate rapid growth in the UK.

What we did

High-performance website: on-brand, on time and on budget

Working closely with the UK marketing team, our specialist UX and UI team redesigned the site to be more in line with the US site, from a brand perspective.

We used brand photography, icons and animations to give the site a younger, fresher feel whilst our UI and UX specialists made it easy to choose between meat and vegetarian options, irrespective of the device being used.

All menu options include the nutritional information needed to help users decide what to choose.

The new website was heavily optimised for local search, including a ‘Find us’ filter that quickly and easily delivers the location and directions to your nearest restaurant.

Our development team customised a CMS based on the specific requirements of the Taco Bell team, making it easy and fast for them to implement changes and ongoing enhancements.

Using agile scrum methodologies, we ensured that each phase of the project was delivered on time and on budget, and worked closely with Taco Bell to ensure the best possible user experience.

The results

Faster, more engaging, and more visible

The new website generated a 60% increase in traffic within six months of the launch, and attracted a 35% increase in new visitors YOY. Page load speeds improved by 63%, and page views increased by 198% YOY.