The perfect recipe for Taco Bell’s UK website
Taco Bell is expanding rapidly into the UK and Europe, and digital is a key part of its brand-building programme. Taco Bell Europe chose our specialist web development team to redesign and rebuild the Taco Bell UK website.
increase in new visitors
page view increase
improvement in page load speed
A high performing website optimised for local search
The challenge was to improve the customer journey and user experience and to build an optimised, scalable website to anticipate rapid growth in the UK.
High-performance website: on-brand, on time and on budget
Working closely with the UK marketing team, our specialist UX and UI team redesigned the site to be more in line with the US site, from a brand perspective.
We used brand photography, icons and animations to give the site a younger, fresher feel.
Our UI and UX specialists made it easy to choose between meat and vegetarian options, irrespective of the device being used.
All menu options include the nutritional information needed to help users decide what to choose.
The new website was heavily optimised for local search, including a ‘Find us’ filter that quickly and easily delivers the location and directions to your nearest restaurant.
Our development team customised a CMS based on the specific requirements of the Taco Bell team, making it easy and fast for them to implement changes and ongoing enhancements.
Using agile scrum methodologies, we ensured that each phase of the project was delivered on time and on budget, and worked closely with Taco Bell to ensure the best possible user experience.
Faster, more engaging, and more visible
The new website generated a 60% increase in traffic within six months of the launch, and attracted a 35% increase in new visitors YOY. Page load speeds improved by 63%, and page views increased by 198% YOY.