“Bolser were a joy to work with and provided festival goers with live and engaging, site-specific content which was massively integral to the success of the app.”
Paul Glossop, V Festival Head of Digital
The challenge
Breaking new ground, on a large scale
As the first app of its kind, our challenge was to design and develop the app from scratch to help solve some of the biggest festival problems.
What we did
Find my tent, dude!
We created a multi-award-winning app that integrated smartphone technology with social media.
Our research prioritised the audience's needs, and the app was packed with things festival goers said they wanted – from finding their way around the event, scheduling when they can see their favourite bands, to the simple but vital challenges of finding their tents, their friends, and their cars.
The results
80% audience usage and over 10 awards for innovation
The app won many awards including the prestigious Rev Award for mobile for its ingenuity and imaginative use of technology. Results were impressive too - with 180,000 downloads of the app across iOS and Android and the app being used by 80% of all VFestival attendees.