Multi award-winning revolutionary app for V Festival goers

V Festival wanted to be the first of the major festivals to offer an app that provided festival goers with all the essential information they needed at their fingertips.

The brief was to push the boundaries and create a positive experience for users whilst at the festival.

80%

Audience usage

180,000

Downloads

#1

Rev award for innovation

“Bolser were a joy to work with and provided festival goers with live and engaging, site specific content which was massively integral to the success of the app.”
Paul Glossop, V Festival Head of Digital
The challenge

Breaking new ground, on a large scale

As the first app of its kind, our challenge was to design and develop the app from scratch.

What we did

Find my tent, dude!

We created a multi-award-winning app that integrated smartphone technology with social media to help solve some of the biggest festival problems.

Our research prioritised the audience needs, and the app was packed with things festival goers said they wanted – from finding their way around the event, scheduling when they can see their favourite bands, to the simple but vital challenges of finding their tents, their friends, and their cars.

The results

80% audience usage and over 10 awards for innovation

The app won many awards including the prestigious Rev Award for mobile for its ingenuity and imaginative use of technology.

Results were impressive too - with 180,000 downloads of the app across iOS and Android and the app being used by 80% of all VFestival attendees.

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BBC iWonder
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EE

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