"The work is awesome - Bolser are great at understanding the goals and needs of a programme, then adding in their expertise to accomplish this in a digital format. They are quick and nimble in both communication and dev work"

Joseph Reid, Channel Marketing Manager, Xbox

What we did

Created a unique, immersive user experience

We started with comprehensive Gen Z target audience research to define the strategy for the application. Priorities were:

  • Rich and immersive personalised content
  • Recognisable UX design patterns for Gen Z
  • Streaming and static video content in a snackable format
  • Best in class mobile experience, primary device
  • Live streaming ‘event’ experience for game and console launches

Extensive research was also conducted with global retailers to ensure smooth implementation on their websites and compliance with all their different accessibility, security, legal and performance requirements.

Our team then designed and built an initial working prototype that we have continually refined and enhanced over several years. This is a unique app in the marketplace with functionality that surpasses all expectations. Key features being:

  • It enables users to explore a carousel of up to 100 curated livestream gaming videos or game launches via Twitch, YouTube or Facebook.
  • Alongside video content, the app has an augmented reality, 3D modelled view to bring consoles and accessories to life.
  • Groundbreaking Azure AI supports 17 different languages.
  • Azure Speech-to-Text to text video close captioning for accessibility
  • A custom CMS means the XiS team can update content and set parameters by region.
  • Integrated reporting enables data driven decision-making for future enhancements and alignment with retailer reporting.

The results

Innovation of the Year Award 2022

We were delighted to win the 2022 ‘Innovation of the Year’ award from Prolific North, in recognition of the influence of XiS on retail game sales worldwide. XiS now features on over 60% of global market making retail websites in over 300 different formats and 17 languages. The impact on sales attributed to the XiS app, means it will continue to evolve and improve in the years to come.