Innovation Award for Xbox

We are incredibly happy to receive the ‘Innovation of the Year’ award from Prolific North for our work with Xbox Interactive Services (XiS). 

Our ground-breaking digital solution has increased games sales for retail brands worldwide. Described as a next generation digital retail carousel, the XiS platform runs on 40 major retail websites and store devices in over 20 countries including Walmart, Game, Target and 

The interactive application enables users to explore over 100 videos of gaming content, livestream and new game launches. It provides the user with a unique experience at the point of sale that informs the buying decision and helps sell more games and products. 

The XiS platform is an ongoing project for our team and we are constantly evolving the technology to refine the user experience and improve conversion. We are delighted to have received this award and are looking forward to future developments. 

Alice Oliver


Account Director