RAF Museum appoint Bolser
We are proud to announce our latest win - the RAF Museum!
Bolser has been hired to help deliver the digital transformation of the Museum’s website, eCommerce store and visitor experience, and to help boost visitor numbers and customer engagement as part of the Museum’s 2030 strategy. The Bolser team will be working closely with the museum’s marketing department to target new audiences, improve the digital visitor journey and create a best-in-class user experience. The work includes UX design, website development, PPC, paid social, and SEO activity.
“The vision of the RAF Museum is to inspire everyone with the RAF story, whether that’s Onsite at our Museums in London and the Midlands, within the wider community, and of course, engaging with our audiences online. The Bolser team will play a key role in our digital development plans, and we’re looking forward to an exciting and productive partnership.” Tim Allnutt, Head of Marketing and Communications, RAF Museum.
Over 150 aircraft are housed in the Museum’s two sites in London and the Midlands, with models including the Spitfire, Hurricane, Lancaster bomber, Typhoon and Eurofighter. Both locations attract almost 1m visitors annually. Digital investment has become instrumental in helping drive engagement for the UK’s cultural institutions amid a tough economic climate for the sector.
Ashley Bolser, Managing Director, Bolser says: “The RAF Museum is the only national museum dedicated to telling the stories of the RAF. We’re honoured to be involved as we have so many family and personal connections to the RAF. We’re thrilled to play a part in helping shape its digital presence and drive footfall so those vitally important stories can continue to be told.”

Ash
Managing Director