That's a wrap on 2025 at Bolser!
A year of achieving impressive commercial results and AI driven efficiency for our amazing client partners.
Blending the experience and craft that's part of our DNA with ground-breaking technology to design and build better digital experiences for our end users.
Industry-leading campaign metrics and strong return on investment.
New project highlights:
- Digital transformation for the RAF Museum resulting in a 124% increase in conversion rate.
- The Bud Club customer loyalty programme for Budweiser Brewing Group.
- Virtual sales assistant for Microsoft launched extensively across America in Costco, Best Buy, and Walmart stores.
- National Theatre at Home SEO-driven subscriptions resulting in a 6x ROI.
- Parliamentary report automation for the Football Foundation, powered by the latest AI integration.
The year of AI
In 2025, we rolled out innovative, AI-focused projects for the Football Foundation, Microsoft, and Innovate UK to drive operational efficiency, create richer customer experiences, and save money.
Fresh faces in the team
Our team grew stronger this year with the arrival of four experienced new starters. Matthew and Mark have joined the development team, Connor joined us from THG Ingenuity as SEO Manager, and we also welcomed back Jen as Client Services Director.
A new management structure
We announced a strategic leadership restructure to drive our next phase of growth. Our founder, Ashley Bolser, will now focus on the agency’s vision and AI innovation. Dominic Howe steps into the Managing Director role, leading on the agency’s direction and strategy. Jen Driver will lead client relationships and drive client digital marketing, returning to the agency after a seven-year absence.
Environmental impact
We continue to minimise our impact on the environment by reducing our carbon footprint across ‘God’s own county’. We planted hundreds of trees in Wensleydale to complement our existing Nidderdale commitment. Our full sustainability audit highlighted that we had reduced our Scope 3 emissions by 8%.
Here’s to an incredible 2026 and seeing what we can achieve!
Ash
CEO