Discovery

Every project we undertake begins with a comprehensive discovery phase. Working together and using the findings of the digital audit as a baseline, we initiate a series of collaborative discovery workshops aimed at understanding your business values, objectives, target audience and requirements alongside market challenges and budget considerations. We venture into the real world to immerse ourselves in your users' digital experience and understand the business first hand. By asking the questions others wouldn't, we unearth insights that inform our design decisions throughout the project.

Our Leeds based team of UX designers, carry out detailed analysis of the customer journey, creating a visual representation of how customers engage with and use your digital products. The development requirements and platform options for your project are assessed by our in-house software engineers who then produce a series of detailed recommendations. Specialist digital marketing analysts deliver a written report of recommendations and an overarching strategy to improve your metrics.

Discovery phases are vital for successful projects, aligning stakeholders, minimising costly development and creating the best experience possible for your users.

What are the key stages?

Immersion & workshops

Audits & research

Journey mapping

What we do

Stakeholder interviews

Our first step is to meet with key stakeholders to understand the project requirements and main challenges. This starts the project off on the right footing and ensures everyone is fully aligned and pulling towards the same goal.

Audience research

We explore who your audience is and how they interact with your digital products. We'll understand what motivates them, what triggers their behaviour and identify pain-points and influences.

Identify current issues

By working with you and thoroughly interrogating user data we will unearth the issues currently effecting your digital performance. These insights will help shape our approach and recommendations.

Brand and market analysis

We leave no stone unturned. Competitors are benchmarked, audiences are identified, and user behaviours and personas are defined. We experience brands first hand to understand how to elevate the experience for users. We look outside your market to identify new approaches to keep you ahead of your competitors.

Technology and systems audit

Our technical team will spend time reviewing your current technology and identifying any opportunities for improvement. We will layout all the processes that are currently in place to establish what’s working and what’s not, and highlight any issues.

Customer journey mapping

We use detailed user journey analysis to map the customer experience from end to end, both on and offline. Digging deep into the data lets us see pain points and priority areas to ensure every interaction throughout the journey is optimised.