The challenge 

Increase quality website leads by improving navigation and UX

The key challenge with this project was to understand the buying process and how customers were using the site, so we could identify the issues and make changes to help convert more site visitors. Detailed user research and stakeholder engagement would be required, together with testing to validate our proposed design changes.

What we did

Research based website enhancements validated by A/B testing  

Our experienced UX project team used our tried and tested process to ensure a successful outcome, which included:

• Consultation with key stakeholders to gather insights, align objectives, and identify core challenges and opportunities through discovery workshops. 
• Use of advanced analytics and heatmapping tools to understand user behaviour and identify issues.
• Benchmarking against competitors, industry standards and design best practices. 
• Detailed user research to gather direct feedback, develop user personas, and create customer journey maps. 
• Prioritising improvements and designing alternative solutions on key landing pages for assessment through A/B testing. 
• Analysing test results and incorporating successful changes into an implementation plan.

Results 

Significant Increases in Engagement & Conversion  

We were tasked with recommending website changes to drive more sales leads. Our comprehensive, structured approach certainly achieved this with A/B testing showing significant increases in engagement and conversion: 

• 14% increase in leads 
• 11% increase in brochure downloads 
• 71% increase in click-through rates (CTR) on product pages

Our recommendations are now being implemented on the live site and we look forward to seeing some fantastic results for Portakabin.