Services > Digital strategy > User research
User research
User research is a critical step in the strategic planning process. It helps ensure that digital products align with user needs, behaviours and expectations. We use a combination of both qualitative and quantitative research methods to gather unique insights about your target audiences.
As we have experience implementing large scale research projects for brands including Flutter Entertainment, EE and Microsoft, we have a proven structured process. By using the most innovative tools on the market, we can execute large scale projects for a fraction of the cost previously associated with user research.
Our team are experts in all aspects of the research process. From detailed planning and design through to the recruitment of the right participants, we will kick things off correctly. Our experienced researchers specialise in the complexities of survey design, execution and prototyping whilst our team of data analysts will interpret the findings into meaningful, actionable recommendations.
What we can help with
Usability testing
User research
Concept validation
What we do
Quantitive research
We deliver surveys and questionnaires to help validate new concepts, propositions and audiences at scale. A/B testing is used to measure consumer preferences or behaviour in response to different design variations. A thorough review of your existing data and analytics will identify trends, drop off points and customer behaviour patterns.
Qualitative research
We carry out individual and group moderated interviews with screened participants to help you understand typical user behaviour and uncover the nuances related to your products and services. Card Sorting and Tree Testing methodology will show how your users categorise information which will help determine your site architecture and navigation.
Online reviews and feedback
Direct customer feedback via online reviews provides valuable, unfiltered user insights. This real-world data highlights common user issues for prioritisation into quick wins and longer term product development roadmaps. Online reviews often identify unmet needs like new features or missing functionality and help brands understand user sentiment and emotional triggers.