The National Theatre has chosen Bolser, to execute a global search engine and app store optimisation programme for its flagship home streaming service in the UK and globally.

Bolser will help audit the theatre’s existing platforms and assets to create a clearer customer journey for online users while amplifying their search presence. It will also include the optimisation of its presence across both the Apple and Android stores.

National Theatre at Home was launched following the success of the NT’s streamed series of filmed plays in 2020. Sixteen productions resulted in 15m views in 173 countries. Top shows with all-star casts including The Seagull, Yerma and No Man’s Land, are just a handful that are available to viewers on the platform.

“Working with such an iconic organisation/a hub for creative excellence is incredibly exciting for us as an agency,” says Ashley Bolser, founder and MD, Bolser “we hope to amplify the success they’ve already achieved and help engage a wider audience of theatregoers.”