Services > Digital marketing > ASO
App Store Optimisation (ASO)
The key to your app’s success? Making sure it’s easy to find in the app store.
Bolser is a specialist app store optimisation agency. We have extensive ASO experience working with brands of all sizes from global giants like McDonald's, KFC and EE to small start-up brands such as Teach Me, achieving exceptional results across the board. Our digital marketing team know how to improve the visibility, discoverability and ranking of your app in the app stores, to maximise organic app downloads.
Enhance your app's visibility
App stores rank apps based on various factors such as keyword usage, content quality, downloads, ratings, reviews, and regular updates. Most of these factors are within the control of the app developer and can be enhanced through continuous management. We have launched and optimised over 100 apps onto the market and have extensive knowledge of the techniques and tools needed for successful app store optimisation and visibility.
Our comprehensive ASO process
1. In-depth market analysis
We start with a thorough analysis of the market to understand the competitive landscape and identify opportunities for your app.
2. Keyword research and competitor profiling
Our team conducts detailed keyword research and profiles your competitors, to ensure your app targets the most effective keywords.
3. Optimisation of app store assets
We review and optimise all app store publishing assets, such as the logo, preview videos and screenshots, to enhance discoverability on both the Apple App Store and Google Play Store.
4. App review resolution and updates
Using our proprietary AI-based software, we analyse user reviews to gauge sentiment and identify common themes. This allows us to prioritise app updates that significantly improve app store ranking, star ratings and download conversion.
Benefits of App Store Optimisation
Increased app downloads
The ultimate goal of app store optimisation is to drive more organic downloads by improving your app’s visibility and attractiveness within the app store.
Boosted app visibility
Without visibility, your app won't be found. Ranking higher in search results and being featured in app store categories directly leads to more downloads and overall growth.
Cost-effective growth
App store optimisation is a sustainable and cost-efficient way to drive long-term growth, reducing the need for constant investment in paid advertising while ensuring continued organic reach.