Services > Digital marketing > SEO
Search Engine Optimisation (SEO)
Boost your online presence with an award-winning SEO agency
There are few things more fundamental to the commercial success of your digital project than being found when your potential customers search online. Bolser is a specialist SEO agency. Our Leeds based SEO team have the expertise to increase your online visibility by improving your organic search ranking on platforms like Google, Bing, LinkedIn, Facebook, Instagram, YouTube and TikTok.
In order to build the best technical SEO foundations for your business, our in-house SEO and development teams work together to optimise site build, design, content and performance. From there we can create an ongoing SEO strategy with the sole purpose of keeping you at the top of the search results.
While SEO is an integral part of our web development process when building new website, we also use our expertise to audit and implement SEO strategy recommendations and technical improvements on existing websites, to ensure they deliver the required results. Our process starts with a full audit where we look at keyword research, data analytics, website build standards, UX design best practice, metadata, domain authority and link building to ensure your content is fully optimised and ready to drive new customers to your site.
What is SEO?
Search engine optimisation (SEO) is the process of enhancing your website to ensure it ranks higher in search engine results pages (SERPs) from Google and Bing alongside social networks like YouTube, Facebook and TikTok. The more people that see your listing, the higher the volume of website visitors and potential new customers. We specialise in three key areas within search:
Technical Optimisation: non-content related activity - led by our development team.
On-page Optimisation: content and keyword focused activity.
Off-page Optimisation: activity not on the website - backlinks, local business listings and directories.
Why SEO is important for your business
Increased visability and traffic
Being at the top of search engine results ensures that your business is seen by more potential customers. Enhanced visibility translates to more organic traffic, giving your brand the exposure it needs to grow.
Credibility and trust
High search engine rankings signal to users that your site is trustworthy and authoritative. By appearing at the top of search results, you build credibility with your audience, making them more likely to engage with your brand's products and services.
Cost-effective marketing
SEO is a highly cost-effective marketing strategy that targets users actively searching for your products or services. It provides a high return on investment by driving relevant traffic to your site without the need for paid advertising.
Our SEO expertise
Comprehensive SEO Audits
We begin with an in-depth audit to identify opportunities for improvement. Our audits cover keyword research, competitor analysis, on-page and technical reviews, and auditing your backlink profile and off-page presence.
Keyword research and strategy
We conduct thorough keyword research to identify high-impact terms that align with your business goals. Our strategy focuses on maximising search engine visibility and driving relevant traffic to your site.
On-page optimisation
We optimise your website content, meta tags, and headers to improve relevance and user experience. Our team ensures proper use of keywords, internal linking, and mobile optimisation for a seamless experience.
Technical SEO
Our technical SEO experts enhance your website’s structure, speed, and performance to meet search engine criteria. We implement schema markup, XML sitemaps, and ensure mobile-friendliness to boost your rankings.
Local and international SEO
We tailor our SEO strategies to target both local and international audiences. By optimising for local search terms and global keywords, we help you reach and engage with customers wherever they are.
Off-site SEO & digital PR
We focus on auditing your backlink profile, ensuring high-quality backlinks, and generating brand mentions and linking coverage through digital PR to boost domain authority and credibility.
“Since we have started working with Bolser, we have seen an immediate improvement across our SEO KPIs. I'm delighted we can continue this work with them going into our busiest period of the year.”
Callum Stewart, Head of National Theatre at Home