Services > Digital marketing > Analytics & insight
Analytics & Insight
Website analytics are the driving force of digital marketing. Understanding how your website or mobile app is being used enables you to continuously improve your site content and performance to stay ahead of your competitors.
At the start of a project our digital marketing and performance analysts work with you to understand your objectives and priorities and define meaningful metrics. This ensures you receive exactly the data you require to drive and measure the results you need. Once your website is live we continually monitor your Google analytics to spot trends, highlight issues and recommend improvements, as your website evolves. We specialise in conversion rate optimisation (CRO) campaign development to ensure your website meets its targets for lead generation, conversion, and overall user experience (UX).
Data is nothing without the power to interpret it. Our team of Leeds-based analysts are experts in extracting insights and trends from website analytics data. We also use the latest tools such as Google Tag Manager to track user interaction and Microsoft Clarity or Hotjar to identify user behaviour through heatmapping. Using Looker Studio, we set up real-time, interactive reporting dashboards. The dashboards can be configured to update dynamically and are easy to share amongst your project stakeholders. They can also pull in data from other sources to provide a 360 degree picture of your organisation.
What we do
Deep expertise
Our team have extensive web analytics knowledge and use industry best-practice methodology.
Collaborative approach
We work closely with you to provide insights and recommendations that reflect your individual requirements.
Innovative tools
We use the latest tools and technologies to achieve top results and give you competitive advantage.
Our approach
Tailored metrics
We define metrics that align with your business goals, ensuring you receive precise, actionable data.
Comprehensive tracking
Using tools like Google Tag Manager, we track user interactions to capture detailed behavioural and quality engagement data.
Real-time analysis
We continuously monitor your website analytics to spot trends, highlight issues, and recommend optimisation improvements.
Conversion rate optimisation (CRO)
Our in-house experts develop and implement CRO campaigns to maximise lead generation, increase conversion rates, and improve the overall user experience of your websites and apps.
Heatmapping with Microsoft Clarity and Hotjar
We utilise Microsoft Clarity and Hotjar to identify user behaviour through heatmapping to provide insights into how visitors interact with your website and where it could be improved.
Interactive dashboards with Looker Studio
We set up real-time, interactive dashboards using Google Looker Studio to give you a comprehensive, dynamic view of your website performance and competitor benchmarks.