Services > Digital marketing > Paid social
Paid social
Our digital marketing team are experts in the creation and management of paid social campaigns on key platforms including Facebook, Instagram, and LinkedIn. We will ensure your campaigns reach the right audience, generate quality leads, and increase conversion rates through tailored strategies and expert campaign planning and delivery.
Working alongside our campaign planners, our team of designers will create highly effective, paid social ads and supporting landing pages across all formats that really resonate with your audience and get a reaction. Using a combination of design expertise, insights and analytics we'll improve your reach, optimise campaign efficiency and bring down your acquisition costs to improve your marketing spend return on investment.
What is paid social advertising?
Paid social advertising uses platforms such as Facebook and Instagram (Meta), LinkedIn, and TikTok to display sponsored ads to a defined audience. These ads are carefully crafted and optimised for each platform, helping businesses reach new audience segments, achieve conversions, and grow brand awareness. Paid social is also effective for retargeting, ensuring your message reaches users with higher conversion intent by showing ads wherever they engage on social media platforms.
What we do
Whether you're aiming to drive traffic, boost brand awareness, or generate leads, our digital marketing team will ensure your ads are targeted for maximum impact and ROI across all channels.
Facebook ads
Facebook's vast user base offers a unique opportunity to reach a wide range of potential customers. By planning out highly targeted campaigns, we'll ensure that your ads are seen by the most relevant audience and maximise their impact. We'll use Facebook's sophisticated targeting tools to personalise by demographics, interests, behaviours and custom audiences. We'll create engaging ads with compelling visuals, strong calls to action and tailored messaging.
Instagram ads
Instagram's platform is built around visual content making it an ideal platform for businesses looking to showcase their products and services with a creative flair. We will leverage the full range of ad formats and choose what's going to work best for your campaign. From standard photo and video formats through to carousels, stories and reels, we design visually engaging content that creates brand equity, increases awareness and drives conversions.
LinkedIn advertising
LinkedIn is specifically designed for professionals. It's an ideal platform for businesses targeting B2B markets who want to connect with a commercial audience. We build B2B LinkedIn campaigns that promote thought leadership, audience engagement for specific industries, and drive lead generation. LinkedIn advertising and promotion through articles, blogs, infographics, videos and presentations is ideal for companies looking to expand their professional network and grow their business.
Our approach
Audience targeting
We have a deep understanding of the AI and algorithm based targeting technology across each of the paid social media platforms. We'll identify and segment your audience based on demographics, interests, and behaviour to ensure your ads reach the right users for maximum impact.
Creative ad design
Our creative team design ads across multiple formats. We'll ensure your brand stands out in social feeds with compelling copy and visually engaging designs to capture attention, spark interest and generate a response from the target customer.
Data-driven optimisation
We continuously monitor campaign performance and make real-time adjustments when we see opportunities to improve effectiveness to ensure your campaigns remain relevant, cost-efficient and deliver strong ROI.
Why Bolser?
We continuously monitor campaign performance and make real-time, dynamic adjustments to the media and ad creative to improve campaign effectiveness and deliver better returns on your digital marketing spend.
lower CPC than industry average
Bolser's paid social campaign for NHS Leeds Teaching Hospitals' Shape Up for Surgery drove strong engagement and traffic via targeted Facebook and Instagram ads. This campaign effectively raised awareness, supporting patients in better preparing for surgery and enhancing recovery outcomes.
increase in Meta ad clicks for 20% less spend
Bolser delivered the half-term visitor campaign for the RAF Museum which significantly outperformed last year's campaign. Using improved AI based targeting for Facebook and Instagram, we found new ways to reach new audiences with a higher propensity to convert.
industry-beating click-through rate
Our innovative Grass Pitch campaign for the Football Foundation targeted hard to reach players through Facebook and Instagram. Using full-length and short-form video formats we over-indexed against industry cost-per-click benchmarks.