Goalhanger appoints Bolser to deliver SEO strategy

Goalhanger has experienced phenomenal growth, building a portfolio of chart-topping shows including The Rest Is History, The Rest Is Politics, The Rest Is Football and The Rest Is Entertainment. Its success has seen it become the UK's fastest-growing private company, ranking number one in the 2026 Sunday Times 100.
 

In 2025 alone, Goalhanger's programmes generated more than 750 million full-episode views and streams, reaching tens of millions of people every month across audio, video and live experiences. With more than 250,000 paying members globally and ambitious plans for further expansion, the business is going from strength to strength.
 

Driving discovery through SEO and AI-powered search
 

As Goalhanger continues to grow its audience and commercial offering, strengthening its online visibility and ensuring its content is discovered by the right audiences is increasingly important.

Bolser has been appointed to develop a unified SEO strategy that will strengthen Goalhanger's visibility across traditional search engines and the rapidly evolving landscape of AI-powered search.

Our approach brings together strategic keyword research, technical SEO, content optimisation and AI search optimisation to build visibility, strengthen authority and drive relevant traffic. By addressing how content is surfaced, understood and referenced across both traditional and AI-powered search, we'll help Goalhanger maximise its discoverability and commercial opportunities as search continues to evolve.
 

With an experienced in-house SEO team working alongside our technical and development specialists, Bolser brings together the strategic, creative and technical expertise to deliver a joined-up approach to search and sustainable improvements in visibility and performance.

We're excited to be partnering with Goalhanger on this next stage of its growth and look forward to sharing more as the project progresses.