Digital Strategy
Planning for Success
Whatever the project, we have the strategic expertise to turn your vision into reality. Our thinking is not constrained by what’s been done before and we draw on our extensive experience working with market leading brands to deliver the best possible solution for your business.
Throughout each stage of our strategic process, we work closely with you to understand the challenge, evaluate the options and prioritise requirements to ensure the optimum solution is planned out meticulously.
Digital audits & research
Our expert team audit and evaluate your existing digital assets providing specialist consultancy on UX design, customer journey analysis, technical development, search presence and performance marketing metrics.
Performance analytics and heat mapping help to build a picture of user behaviour and platform performance, using the latest tools such as Google Analytics 4 (GA4), Looker Studio, HotJar and Microsoft Clarity.
Industry specific market research is conducted to provide detailed information on product and brand positioning, market size and share and competitor benchmarks. Depending on the project we may initiate qualitative and quantitative customer research and user testing at this stage if required.
Discovery Workshops
Working together and using the findings of the audit as a baseline, we initiate a series of collaborative discovery workshops aimed at understanding your business values, objectives and requirements alongside market challenges and budget considerations.
Our UX designers carry out a detailed analysis of the customer journey, creating a visual representation of how customers engage and use your digital products. The development requirements and options for the project are assessed by our technical experts and our performance analysts report on audit findings and recommend strategies for improvement.
Roadmap development
Based on the outcomes from the audit and discovery workshops, the project team, which includes experts from UX design, development, testing and performance, work with you to produce a strategic digital roadmap, which will deliver the results you require in the timeframe you need. The roadmap effectively converts your business vision into an actionable plan including deliverables, milestones, resources and budget requirements for the immediate future and beyond.
"Experts that go beyond executing a project to thinking about the larger customer journey & strategy. True partnership that impressed all stakeholders."
Anouk Pape
Director of Global Business Programmes
.Microsoft