Services > Digital strategy > Digital planning
Digital planning
A well-crafted digital plan will align team efforts, inform stakeholders, and manage resources and budget effectively.
Based on the outcomes from the audit and discovery workshops, the project team, which includes experts in UX design, web development, user acceptance testing (UAT) and digital marketing, work with you to produce a strategic digital roadmap, which will deliver the results you require in the timeframe you need.
The roadmap effectively converts your business vision into an actionable plan including deliverables, milestones, resources and budget requirements to support your business growth plans for the immediate future and beyond.
What are the key stages?
Product and service scoping
Roadmapping and planning
Product and digital strategy
What we do
Discovery
Discovery workshops are the foundation of digital planning. We work together to understand and define your goals, gain a deeper understanding of your target audience, identify key challenges and opportunities, and plan out a clear scope and list of requirements.
UX strategy
User Experience (UX) is a critical part of the digital planning process. UX-driven design principles create solutions that not only attract and engage users but also drive tangible results and give you the competitive edge. This includes increased conversion rates, enhanced brand reputation and reduced software development costs.
Technical architecture
Technical architecture is the backbone of your digital product. It's the blueprint that defines how your website or application will be built, how data will flow and how components will interact. Considering this early in the planning process will ensure your product is scalable, stable, secure and cost efficient over its life cycle.
User research
User research provides valuable insights into your target audience's needs, preferences and behaviours. We will help define your research goals, identify prospects, and select research methods. When it comes to delivery, we will write scripts, develop surveys, create design prototypes, conduct the research, analyse data and create practical insights.
Digital marketing
Our planning process will ensure your digital marketing is effective and has impact. We will consider your target audience and analyse your competitors, set clear goals, track key performance indicators, choose the right performance channels, create a content strategy and optimise your website for organic search.
Roadmap development
A digital roadmap provides a clear, visual representation of your future digital journey outlining the goals, milestones, and steps needed to achieve it. It will help you make informed choices, mitigate risk, allocate resources to enable you to scale, measure progress and hold teams accountable.