“We really enjoyed working with the Bolser team and are very grateful for their time and dedication. We are delighted with the look and feel of the site.”

Jamie Hall, Co-founder/Chief Marketing Officer, Masuku

The challenge

A visually stunning Shopify site, live across the globe in 8 weeks.

Bolser were tasked with designing and building an ecommerce site for Masuku to enable online sales of their air filtration products, globally, in 8 weeks.

The site had to be visually striking, highly accessible and accept payments in multiple currencies. Masuku wanted the site to tell the story of ‘clean air’ in a visually compelling way. The overall look and feel of the site was crucial as it had to reflect the designer brand and its close association with high fashion. It had to look fabulous!

What we did

Striking visuals with a focus on the user journey

Before commencing work on the main site, we started with an in-depth discovery phase to ensure all Masuku’s requirements were incorporated from the outset. Our delivery team used agile techniques to steer the project from the design stage right through to QA and delivery. Key features included:

  • A landing page to enable people to register their interest in the products.
  • Built and designed on the Shopify Ecommerce platform to allow payments in multiple currencies (GBP, USD, EUR), with the capability to add more when required.
  • Baked in accessibility – we ensured the site was not only highly visual but user-friendly and effective for use with screen readers.
  • Narrative driven visual elements to reflect the brand values.
  • Integrating the Shopify plugin, ReCharge which enabled automatic repurchasing of replaceable mask filters, for subscribers.
  • Thorough keyword research by our SEO team ensured the site was fully optimised before going live.

The results

A highly visual, high-performing site

Go live was successful worldwide and the team at Masuku are delighted with the look and usability of the site. The launch has already made waves in international circles and received significant press coverage:

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What’s more, our focus on usability and site optimisation resulted in a top-performing website with the site traffic volume soon putting Masuku in the top 10% of new Shopify stores, globally.

Just take a look at the Google Lighthouse scores:

  • 92/100 for accessibility
  • 91/100 for SEO
  • 100/100 for site build practices
  • 97/100 for performance