Services > User experience > Design systems
Design systems
Our streamlined design process improves UX design, branding consistency and enables faster development
We create individual design systems to meet the specific requirements of each project. From comprehensive component libraries, style guides, and pattern libraries through to full project documentation - we deliver enterprise level, scalable design systems that are custom-made for your digital product.
We're an award-winning digital agency and have delivered design systems for global brands including EE, KFC, Taco Bell, Flutter and AIG Life.
What is a design system?
A design system is a comprehensive collection of reusable components, guidelines and principles that define how your digital products are designed and built. It's a blueprint for design and ensures consistency in look and feel, speeds up the design process and improves collaboration.
We plan, create and deliver structured, future-proof design systems that meet all industry best practice and compliance standards. This helps streamline day-to-day digital design activity and free up resource for growth focused initiatives such as new feature development.
Why do you need a design system?
Save time and money
A streamlined design and development process will avoid duplication and reduce the amount of resource required for updates. Reusing components means less time spent remaking components.
Growth and scalability
Our design systems ensure your digital products can evolve quickly and adapt to changes without compromising the experience. New products and features can easily be added while maintaining consistency.
Improved user experience
Good design systems elevate user experiences by ensuring every touchpoint is considered and remains consistent.
Brand consistency
A cohesive user experience (UX) across all digital products enhances brand recognition and customer satisfaction. We'll help you create a unified visual language, so users can recognise and understand elements intuitively across multiple websites and digital products.
Faster development
Following a design system means our developers have the tools to hit the ground running and get it right first time. Established guidelines mean higher quality products in faster lead times.
Easy maintenance
A solid design system ensures consistency across all products and platforms, thereby simplifying updates and reducing iterations.
What we do
Digital style guides
We'll create detailed rules and guidance to ensure consistent translation of your brand online. This will enable designers to deliver stunning interfaces guided by set visual principles and web content accessibility (WCAG) compliance.
Tokenisation systems
Tokens are the building blocks of a design system and include atomic design elements including colour, typography, spacing, and animation. We have extensive experience of helping clients integrate tokens within Figma to improve their design process.
Pattern libraries
We'll create a series of reusable and cohesive UI elements and templates to work alongside the tokens in your design system to speed up delivery. We'll create buttons, input fields, navigation menus and page layouts to save time and improve consistency.
Component library
A component library is a digital repository for storing, managing and sharing pre-designed and fully coded UI components. We have experience of building secure, easy-to-use online toolkits for global brands. Each component is accompanied by code snippets to help speed up the development process.
Platform integration
A design system should seamlessly integrate with your chosen platform's native components and functionality. This ensures a consistent user experience. By leveraging platform-specific features within your design system we'll make sure your site is optimised for performance, accessibility, and overall user satisfaction.
Design documentation
We make sure our design system documentation has been thoroughly considered, is well written and easy to interpret. A clear explanation of how your digital product is put together is essential in terms of the future development of your product, and it's longevity.