UX Design

Our design approach is holistic, so our UX designers work across all aspects of a project from strategy and research to design and content creation. Working in partnership with you, this ensures continuity throughout the design process and delivery of outstanding user experience every time.

Key stages of the design process

Define

Ideate

Test and learn

What we do

Discovery

Every project begins with a comprehensive discovery phase. That’s where we dig deep to really understand your business, objectives and challenges. By asking the questions others don't we unearth insights that inform our design decisions throughout the project.

Brand & market analysis

A clear understanding of the market you operate in is essential, so we benchmark competitors, identify audiences and define user behaviours and personas. We also experience brands first hand to help identify how to improve the experience for users.

Design research

We never make assumptions, which is why all our design decisions are validated through research. This can be pre-design sentiment gathering research, early concept prototyping or full qualitative and quantitative user research, to ensure we get it right first time.

Customer journey mapping

We use detailed user journey analysis to map the customer experience from end to end, both on and offline. Digging deep into the data lets us see pain points and priority areas and ensures every interaction throughout the user journey is optimised.

Visualisation

Armed with the insights gathered in discovery, we develop wireframes which map out features and functionality, and offer a full overview of the end design. We future-proof our work through solid design systems with digital assets that can evolve and scale.

Accessibility

Accessibility is fully integrated into our process. We design with inclusivity as a priority, using assistive technology to challenge designs as we work to WCAG 2.2 AA standards.

Prototyping

Figma prototypes bring concepts to market quickly to share with internal teams and potential end users. At each stage of the feedback loop, these prototypes can be easily adapted in line with iterative feedback to validate thinking and expedite final designs.

Digital branding & asset creation

We will bring your brand to life by creating a consistent visual identity for your products and services. We'll produce assets including logos, icons, illustrations and animations to help build your brand recognition and ensure you retain a cohesive user experience across your different channels and platforms.

User testing

We validate design decisions using one-to-one user testing sessions via the latest research software including Figma, Lookback and Maze. We share prototypes with end users and set missions for completion in order to observe what steps they take to navigate the website.