Services > User experience > Web & app design
Web & app design
Unlock your brand's potential with Bolser's award-winning web and app design
In today's digital world, a website or app needs to connect with users on a number of levels to deliver the desired results. We go beyond the aesthetics to create rewarding and intuitive user experiences.
We have designed and built award-winning websites for global organisations including Microsoft, Xbox, AIG Life, and Budweiser Brewing Group. Our team of digital specialists always prioritise user needs and accessibility, ensuring a seamless journey across desktop, tablet and mobile devices. We optimise website content for relevance, showcasing your products and services in a way that resonates with your audience to keep them super engaged. We design and build fully optimised websites using well known content management systems (CMS) including Wordpress, Contentful, Drupal and Strapi.
We also have extensive app design credentials having designed some of the UK's largest apps for major brands including KFC, EE and Flutter. When designing your app we use our specialist knowledge to deliver the best possible user experience. Our extensive list of considerations include Google and Apple design guidelines, user interface elements, screen sizes and resolution, interactive patterns, performance and iOS and Android store guidelines.
What are the key stages?
Plan
Design
Interact
What we do
Site maps and user flows
Essential elements of the design process, site maps provide a visual representation of the website structure while user flows outline the journey through each touchpoint. Both help ensure clear navigation, logical organisation and content hierarchy.
Interaction design
We highlight how users will interact with your website or app. We'll design out intuitive controls, clear feedback mechanisms, strong calls to action (CTA) and typical behaviour patterns. This makes the digital products we design efficient and enjoyable to use.
Wireframing
Wireframes are a representation of a website or app's layout, structure and functionality. Wireframes help to focus on the core elements, identify potential usability challenges and establish a foundation for final, pixel-perfect designs.
Prototyping
Prototyping using the Figma design tool allows our designers to create interactive mock-ups of the final website or app design. We can test usability, gather feedback and refine the user experience before investing in development. Figma's collaborative features enable us to work closely with our project stakeholders to iterate designs quickly following feedback.
User interface (UI) design
UI design focuses on the visual elements of a website, app and the associated digital marketing collateral. Our team will advise on typography, colour schemes, icons and overall aesthetics. A well-designed UI helps create a visually appealing and intuitive experience for users, making it easy to navigate and interact with your content.
Motion design
Motion and video are the best ways to bring a website to life and optimise user engagement. We create engaging, snackable video content and micro animations that enhance your site's appeal and ensure your audience stays around for longer. We also create custom videos to support digital marketing campaigns and social media activity.