The challenge
Creating a (digital) future with more cheers
With AB InBev recently undergoing a rebrand, we were briefed to align Budweiser Brewing Group’s website with the parent branding and bring to life their proposition around sustainability, diversity and innovation. The main objectives for the website were:
- To showcase their extensive range of premium brands.
- To align the branding and proposition with the group.
- To provide information to the media and potential employees.
- To share business reports and information with traders and customers.
- To raise awareness of their brilliant campaigns and community work.
What we did
‘Dreaming big’ with best-in-class UX design and development
- Our first step was a kick-off discovery session with the Budweiser team, to dissect the current site map, the target audience, industry best practices, and the team’s goals.
- We carried out in depth analysis of key competitors to understand the market and identify improvements, innovations, and gaps.
- Our designers created best-in-class workable prototypes to showcase the new photography-led designs, then handed over to our development team to build the vision; working in collaboration with Budweiser’s developers.
- The result was a dynamic, informative, and simple to navigate site, with the flexibility to adapt, grow and easily update content.
- To ensure the new site was optimised for search, our performance experts conducted a full audit of the existing site and staging site, also setting up tracking to deliver further insights post-launch.
The results
A great looking, top performing site
The new website not only looks great, it also delivered great results within 3 months:
- 30% increase in website visitors
- 138% increase in organic search traffic
- 82% increase in page views
- 55% increase in average engagement time
- Page 1 Google ranking for over 130 keywords