"Bolser have played a pivotal role in our success to date as we future-proof and expand our digital footprint, working closely with our marketing team to ensure a smooth transition and maintenance of our SEO and organic ranking. We would recommend Bolser to any client looking for an agile, approachable, and knowledgeable agency."

Louise Whitt, Head of Digital Marketing & Ecommerce, Caledonian Travel

The challenge

Navigating the path to excellence

In a competitive, value-driven market, Caledonian Travel needed their website to convert more visitors into customers. We were tasked with:

Designing a fresh, engaging look that would outshine competitors.
Increasing user engagement through compelling content, offers, and reviews.
Streamlining the user journey and booking process to create a seamless experience.
Maintaining search visibility throughout the domain migration.

What we did

Crafting the customer journey

The project commenced with a collaborative discovery phase which included customer journey analysis, target audience analysis, competitor research and persona development.

Using these insights our designers created compelling new landing pages with optimised user journeys, showcased through interactive, high-quality prototypes. In addition, our comprehensive design system will ensure future updates are consistent and easy to implement.

Our digital marketing team were on hand to support during the domain migration, conducting technical audits and benchmarking to protect and maintain organic visibility post-launch.

The results

Steering towards user-centric experiences

Within three months of launching the new design, website analytics revealed substantial improvements in user engagement, especially with brochure downloads now more accessible. The increase in organic traffic demonstrated a successful migration, with improved discoverability through search engines.

25% increase in engaged sessions
178% increase in brochure downloads
24% increase in organic traffic