SEO – Search engine optimisation
Getting seen when people search is fundamental to the commercial success of most digital projects, but competition means this is hard to achieve consistently, without expert help.
Our SEO team can ensure that your website is fully optimised and ready to drive organic traffic to your platform or product. Starting with a complete audit of your site we look at keyword research, data analytics, design best practices and the technical specification. We then produce recommendations on how your website can be enhanced to improve discovery through organic search platforms like Google.
Through this process our expert team has significantly increased organic search traffic for clients such as AIG Life, UKTV and Battersea Powerstation. At Discovery Channel our recommendations resulted in a 60% increase in organic referral traffic in 3 months.
What we do
SEO strategy, Audit of existing assets, Keyword research, Use the data and UX best practises to devise a sitemap to increase organic visibility, Technical requirement advice, Meta data, Alt tags, Schema markup, Accessibility, Page speed (mobile first), Keyword research to help shape content strategies , Competitor research focused around back link analysis and content audits, Seasonality to focus content topics, Existing website migration support
Why is SEO Important?
In short, SEO is a set of techniques and processes which ensure that your potential customers find you before they find your competitors. Our approach to SEO is to focus on delivering quality, ethical, technical solutions to increase your online visibility and reputation to deliver more traffic to your digital platform.
With the guidance of our SEO team, we help our clients produce content that is both engaging and reflects customer search terms. Data collected from keyword analysis and competitor research is used to formulate content plans and outreach strategies that enable our clients to reach new audiences and drive traffic to their digital products.
Recent changes to Google’s algorithms have focused on mobile user experience (UX) and usability alongside accessibility and site speed performance. Through our SEO knowledge and experience, we’re able to create an SEO strategy that best fits your brand, utilising technical SEO audits of existing assets, data analytics, UX best practises and competitor research.
Our in-house SEO and website development teams work together to ensure that peak technical performance and optimised website code gives the best SEO foundations, on which we can then build an ongoing SEO strategy - with the sole purpose of staying at the top of the search results.
The natural search traffic resulting from effective SEO is significantly more cost effective than PPC (pay per click) and has naturally higher conversion rates. Many companies resort to PPC for a quick win when making some simple SEO changes would deliver a much better return on investment.
While SEO is an integral part of our web development process, we can also use our expertise to audit and implement SEO strategy recommendations on existing websites that are not delivering the required results.
Based in Leeds we are ideally placed to help you improve your search results, get in touch we’d love to hear from you.