In short, SEO is a set of techniques and processes which ensure that your potential customers find you before they find your competitors. Our approach to SEO is to focus on delivering quality, ethical, technical solutions to increase your online visibility and reputation to deliver more traffic to your digital platform.
With the guidance of our SEO team, we help our clients produce content that is both engaging and reflects customer search terms. Data collected from keyword analysis and competitor research is used to formulate content plans and outreach strategies that enable our clients to reach new audiences and drive traffic to their digital products.
Recent changes to Google’s algorithms have focused on mobile user experience (UX) and usability alongside accessibility and site speed performance. Through our SEO knowledge and experience, we’re able to create an SEO strategy that best fits your brand, utilising technical SEO audits of existing assets, data analytics, UX best practises and competitor research.
Our in-house SEO and website development teams work together to ensure that peak technical performance and optimised website code gives the best SEO foundations, on which we can then build an ongoing SEO strategy - with the sole purpose of staying at the top of the search results.
The natural search traffic resulting from effective SEO is significantly more cost effective than PPC (pay per click) and has naturally higher conversion rates. Many companies resort to PPC for a quick win when making some simple SEO changes would deliver a much better return on investment.
While SEO is an integral part of our web development process, we can also use our expertise to audit and implement SEO strategy recommendations on existing websites that are not delivering the required results.
Based in Leeds we are ideally placed to help you improve your search results, get in touch we’d love to hear from you.