There are few things more fundamental to the commercial success of your digital project than being found when your potential customers search online. Our SEO team have the expertise to increase your online visibility by improving your organic search ranking on platforms like Google.

In order to build the best SEO foundations for your business, our in-house SEO and development teams work together to optimise site build, design, content and performance. From there we can create an ongoing SEO strategy with the sole purpose of keeping you at the top of the search results.

While SEO is an integral part of our web development process, we also use our expertise to audit and implement SEO strategy recommendations on existing websites, to ensure they deliver the required results. Our process starts with a full audit where we look at keyword research, data analytics, web build, design best practice, link building and metadata to ensure your content is fully optimised and ready to drive new customers to your site.

App store optimisation is all about improving the visibility, discoverability and ranking of your app in the app stores, helping to maximise organic downloads.

App stores rank apps based on many factors, such as keyword usage, content quality, downloads, ratings, reviews and updates. Most of these factors can be influenced by the app developer and improved by ongoing management. Having launched and optimised over 100 apps at Bolser, we have extensive knowledge of the techniques and tools used to achieve this.

Our rigorous app store optimisation process includes in-depth market analysis, keyword research and competitor profiling. We analyse the app store publishing assets and ensure the app’s design, content and copy are optimised for maximum discoverability in both the Apple App store and Google Play.

App review resolution and app updates are also important components of app store optimisation. Using our own AI-based software, we analyse user reviews for sentiment and themes. This insight enables the prioritisation of app updates, which can radically improve app store ranking, star-rating and download conversion.

PPC advertising can transform your digital performance by generating website traffic quickly and cost effectively, driving app downloads, capturing leads and raising your brand’s profile.

Whereas organic SEO strategies can take time to have impact, a well-executed PPC campaign can take your brand straight to the top of your audience’s search ranking and deliver results fast. It’s also easy to test and refine your approach based on campaign success metrics, which can also be used to enhance your longer-term SEO strategy and optimise your website content.

Our design, development and performance experts work together to create high impact, compelling PPC campaigns that generate actionable leads through audience engagement. Once the campaign goes live, we constantly test and learn using data driven analysis to refine the proposition, maximise conversion and reduce the cost to acquire.

Web analytics are the driving force of performance marketing. Understanding how your website is being used enables you to continuously improve your site content and performance, to stay ahead of your competitors.

At the start of a project our performance analysts work with you to understand your objectives and priorities and define meaningful metrics. This ensures you receive exactly the data you require to drive and measure the results you need. Once your site is live we continually monitor your analytics to spot trends, highlight issues and recommend improvements, as your site evolves. We specialise in conversion rate optimisation (CRO) campaign development to ensure your website meets it targets for lead generation, conversion, and overall user experience (UX).  

Data is nothing without the power to interpret it. Our analysts are experts in extracting insights and trends from web analytics data. We also use the latest tools such as Google Tag Manager to track user interaction and Microsoft Clarity to identify user behaviour through heat mapping. Using Looker Studio we set up real-time, interactive reporting dashboards. The dashboards can be configured to update dynamically and are shared with you. They can also pull in data from other sources to provide a 360° picture of your organisation.