As part of the app store optimisation process our Leeds based in-house team conducts in depth market analysis, keyword and search term research and profile competitors in your sector. We also analyse your app store publishing assets and ensure your app’s creative, content and copy are optimised for maximum discoverability in both Apple iTunes and Google Play stores.
The process doesn’t end when the app is launched. A crucial element of ASO is the ongoing management and improvement of the app. Review ratings, review responses and regular app updates all contribute to the overall ranking of your app in the app stores.
Using our own AI based software, we efficiently analyse your app user reviews for sentiment and common themes. From this feedback we recommend a road map for future app development that will radically improve your app store ranking, star rating and downloads. Our system also allows straightforward personalised developer responses to all reviews and where applicable moderation of inaccurate, misleading and offensive reviews.
We have implemented ongoing app review monitoring for brands including Jet2, Discovery Channel, McDonald’s, KFC and Cartoon Network, and have dramatically improved their app store performance. The Jet2 app flew up to 4 stars from a 1 star rating within 3 months. Discovery went from 2 to 4.5 stars in a month and from 12th to 1st place in the entertainment category.